Map how a business really works.

Onta starts from a model of how a kind of business usually runs. You walk it with the people who do the work, mark what's the same and what's different, and record where everything lives. The map you end up with is something your team and your AI agents can work from.

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Start from a shared model

An ontology is the list of things a business runs on, how they connect, and the steps people take to move work through them. Onta keeps one for each kind of business, so every map starts from what's usually true.

Map each business against it

Walk the model with a customer, a client, or your own team. Mark each step the same, different, or not done. Note the system, who owns it, and how much it hurts. Add what's missing.

Compare businesses side by side

Every map shares the same model, so differences line up. See which steps most businesses do by hand, where systems repeat, and where one business is unlike the rest.

Ground your agents and your people

A finished map is structured knowledge: who does what, in which system, and where it breaks. Give it to an AI agent as context, or to a new hire as their first week.

Where are the house keys kept, and who can get to them?

At Maple Street Dog Walking, the house keys hang in a binder in Dana's kitchen. Dana and both walkers can take any key, and nothing records who has which one. It is the biggest pain they named.

{
  "step": "Hand over the house key",
  "thing": "House keys",
  "owner": "Dana",
  "system": ["Binder"],
  "how": "manual",
  "pain": 3
}

Every map makes the model better

Each map pins a version of its model and keeps only what's different. When the model improves, a map can take the update. When a business shows you something new, it can flow back into the model.

Share what you heard

Send a private link with a readback of the map: where it hurts, how it differs, and what's still open. No login.

See what a finished map looks like.

See a sample map